November 29, 2022 – Newsletter

This month we’re highlighting a historic project in Hawaii, showing off an expert installation in Massachusetts, and sharing some tips on choosing fasteners! Don't forget to register for our very last Factory Training webinar of the year!

Project Highlight

A 1940 home in Honolulu, HI, recently replaced the cedar shake roof with our Aged Cedar Envirocool.

The 7,500 sq ft project was beautifully installed by True Home Hawaii Roofing.

Homeowner, Charlie Bruce, was thrilled with the finished result.

by Charlie Bruce
Best-In-Class Product; Excellent Customer Service

Based on our research, the Enviroshake product (EnviroCool to be specific) is the best available alternative to Cedar shake. The next-to-zero maintenance and 50-year warranty (which is about double the useful life of cedar) were two significant factors in our decision to use Enviroshake.

But the best part of our experience so far has been the customer service. Brad Sawyer has been knowledgeable and patient throughout the process. Because we are installing on an historic property, we needed state approval -- Brad provided research on other Enviroshake installations that helped us obtain our approval. Internally, for us, decisions require multiple layers of diligence and approvals, and Brad navigated our process with patience and cheer. Brad also provided our contractor with tremendous support in scoping our project, determining appropriate underlayment, etc.

Despite all of the "supply chain issues" in the news, Enviroshake's production and delivery of the product (to Hawaii) beat everyone's expectations. They started production on the day they said they would, they completed production and shipped on the day they said they would, and the product reached our driveway within the two-hour window they predicted it would when it left Toronto.

It has been a smooth and predictable process -- thanks to Enviroshake's best-in-class product and Brad Sawyer's excellent customer service.

Check out the full project profile here.


by Jim Kent
Enviroshake Exceeded My Expectations
Initially, I was set on replacing the cedar shakes [with cedar], but the cost was prohibitive due to inflation, etc. John O’Brien at MasterCraft Roofing focused on the project visual result needed and suggested some alternatives including one, Enviroshake, which I had never heard of. After thoroughly walking me through the details of this alternative, the alternative became my choice, saving me considerable money and time, but actually looks better than the original shake.
I am not being over-enthusiastic. Quite honestly, the look and the solidness of the Enviroshake product exceeded my expectations. When the time came for my project, I couldn’t have asked for a more complete, expectation-setting and final result. The team doing the roofing and cleaning was wholly professional, detailed, clean and just overall decent people. MasterCraft Roofing delivered a full project and my home looks fantastic. I am very happy with my decision to go ahead with the project.

Choosing the Right Fasteners

There is a lot to consider when choosing which fasteners to work with on a job. When installing Enviroshake, we recommend stainless steel fasteners for all areas, but especially if you are coastal.

Here’s why:

Generally, galvanized steel is more ductile and easier to work with than stainless steel, but stainless steel is stronger and more resistant to corrosion than galvanized steel. Stainless steel has built-in defenses against rust, whereas galvanized steel’s layer of zinc coating poses higher risk to rust and corrosion. Stainless steel provides the longevity that can keep up with the longevity of our roofing tiles. With a 50 year limited lifetime warranty, you want all of your accessories to live up to the lifespan of your Enviroshake roofing material.

Read our blog post on Galvanized vs Stainless Steel Fasteners to learn more.


Where do I find a Factory Trained Enviroshake Installer and how do I get a quote?

Contact your territory manager or give us a call and we’ll help you find a Factory Trained Installer in your area. We can also offer you a free quote on your project!

Upcoming Events

Contractor Factory Training

Take the first step in becoming a Factory Trained Enviroshake Installer and join us for our free, live, instructor-led training webinar:


Date: Friday December 9th 2022
Time: 12:00 pm  – 1:00 pm ET
To Register: Click Here
Cost: Free

For more information contact us or download our brochure today!